Search Engine Marketing

What is Search Engine Marketing in Simple English – Created by Rapid Learning Life.

Simple explanation of Search Engine marketing without the complications and information overload Covers topics in Search Marketing such as ppc, organic search and methods to measure search engine marketing.

Great for people just getting to know Search Engine marketing.

Search Engine Marketing – In Simple English


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Great explanation. Below is the summary of my understanding about SEM. Can anyone tell me if this is right? Thanks guys.. “Search Engine Marketing (SEM) is a form of internet marketing that brings traffic and visibility to your website from search engines such as Google, Yahoo or Bing. The types of SEM are Search Engine Optimization (SEO) and Search Engine Advertising (SEA). SEO  is a process of gaining traffic from free or organic listing on search engines and SEA is a process of gaining traffic by purchasing ads on search engines, it also referred to as pay-per-click (PPC) marketing (such as Google Adwords).”

Many are confused with what search engine marketing really is. There are many definitions we can see that is why it’s confusing. Search engine marketing does not equal to SEO. SEO is a type of SEM. When we say search engine marketing or SEM, it already covers advertising, optimizing, branding, sales, and even customer services.

While SEO does prefer organic search results,when a site is properly optimized it is better prepared for paid advertising campaigns.

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